Service and Sport Align

Enjoying a successful relationship since 2013, the Richmond Football Club and A.G. Coombs are breaking new ground in the facility management of community sports and leisure centres throughout Victoria.


As a 100% owned subsidiary company of the Richmond Football Club, Aligned Leisure offers whole-of-facility management of community sports and leisure centres around Victoria.

The company aims to maximise the community benefit of these valuable assets by aligning them with the sporting programs and services offered by the Richmond Football Club, including its award-winning Tiger PAW program that educates primary school aged children about physical activity, mental health, diversity and nutrition.

In forming Aligned Leisure, the Club hopes to transform its business plan and diversify its revenue streams to better benefit members, supporters and the wider community.

Since launching in 2016, Aligned Leisure has won contracts to manage numerous local government owned sports and leisure facilities in suburban Melbourne, as well as four facilities in Albury-Wodonga.

Its presence on the border aligns with the Richmond Football Club’s academy zone, allowing it to better connect with the local community of the region.

From a local government perspective, the benefits of engaging one company to operate all aspects of their sports and leisure facilities – from activities programs to hard services like mechanical, fire and electrical – are proving attractive. As well as enhancing the community programs offered through these facilities, Aligned Leisure’s approach reduces operating costs while providing for greater efficiencies.

In partnering with Aligned Leisure, A.G. Coombs Service and Integrated Technical Management (ITM) provide facility management, maintenance and servicing of all mechanical, fire and electrical infrastructure.

Recognising this as a true partnership, A.G. Coombs has invested in the development of a sector-specific delivery model that draws upon over 70 years of in-house technical expertise and specialist resources.

And as part of this model, A.G. Coombs is conducting asset audits at all facilities under Aligned Leisure’s management.

Considered a “game changer” in this sector, this asset collection allows for data-driven analytics to be used in much the same way as they are in the commercial sector, providing both Aligned Leisure and their clients with a clearer picture as to the life cycle of the equipment serving their facilities.

This whole-of-life approach to the maintenance and servicing of hard services has already delivered improvements in performance and energy efficiency in some facilities.

“As well as the high quality, consistent delivery of service we have come to expect from A.G. Coombs, the partnership has provided us with a clear point of difference when presenting our model to clients.” Shane Dunne, Chief Executive Officer, Aligned Leisure

“Our partnership with A.G. Coombs has been instrumental in the success of Aligned Leisure to date,” says Shane Dunne, Chief Executive Officer of Aligned Leisure.

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